Inventory management is the unsexy part of running an e-commerce business that includes warehouse, operations, order management etc. E-commerce business owners (Sellers on Amazon, eBay, Wayfair, Jet and the endless list of marketplaces) tend to focus on selling their products, be mad about digital marketing, manage their PPC campaigns, check their social media feeds more often than they take a look at their watch etc. And finally, their product gets the buybox, achieves the Best Seller Rank that they could only see in their dreams.
On that unfortunate rainy and gloomy day, what could happen worse. They were out-of-stock with the item that they have spent tons of marketing-money, their days and nights to increase its ranking. When you don’t have inventory to sell, all you have done for marketing becomes meaningless. Amazon and other marketplaces drop you like a bad habit.
Let’s cut the chase; without inventory, you can’t get any sales. In fact, you will be “ghosted” on Amazon, your dear listing will be resting in the graveyard of Amazon listings. The bad thing isn’t even that you can’t generate money. But it is also the results of not having a listing; decreased ranking, Best Seller Rank free falling, and allowing the competition to smash you. Now it’s time for you to check your shipment status more often than your Facebook feeds.
At least there is nothing else to do on this gloomy day but to come up with some lessons. Why did that happen? Let’s see that through the out-of-stock experience of one of our clients who then decided to use Logiwa for inventory management.